Three new members have been elected to the APA – The Engineered Wood Association Board of Trustees, filling vacancies created by retirements and changing roles.
Doug Asano, Senior Vice President of Sales & Marketing for Roseburg Forest Products Co., leads sales, marketing, logistics, customer service and fulfillment teams. Asano joined Roseburg in 2020 initially as the Director of Sales Excellence, focused on process and systems improvements and sales training. Before joining Roseburg, he worked at Huber Engineered Woods for more than 16 years in multiple commercial leadership roles, most recently as Vice President of Sales and Marketing. Asano started his career in investment banking at JP Morgan & Co. and then private equity at Berkshire Partners. He earned his bachelor’s degree in economics with honors from Dartmouth College and his MBA from The Tuck School of Business at Dartmouth College. He was elected to the seat vacated by Ashlee Cribbs’ move to a different company.
Ashlee Cribb, Vice President of Wood Products for PotlatchDeltic Corporation, has 13 years’ experience in various forest products leadership roles, including operating profit center responsibilities. Her areas of expertise include sales, marketing, strategic planning and operations management. Before joining PotlatchDeltic, Cribb was Senior Vice President, Chief Commercial Officer for Roseburg Forest Products. She previously held leadership positions at Georgia-Pacific, including Vice President of Industrial Packaging. She also has 21 years of experience working in the chemical industry at Imerys Performance Minerals and Solutia, Inc. (formerly Monsanto). Cribb earned an MBA from Washington University and a bachelor’s degree in chemical engineering from Georgia Institute of Technology. She was elected to the seat vacated by Tom Temple’s retirement from PotlatchDeltic.
Pino Pucci, Vice President of Tolko Industries’ sales, marketing and logistics, has more than 25 years of industry and leadership experience. Pucci also serves on the Board of Directors for Tolko U.S. Operations, which includes LaSalle Lumber Company LLC and Southeastern Timber Products LLC. He holds a bachelor’s degree in business administration from Lakehead University. He was elected to the seat vacated by Jim Baskerville’s retirement from Tolko.
“The active involvement of dedicated board members has served the industry and APA well for decades,” said President Mark Tibbetts. “We are grateful for the leadership our trustees bring to the Association.”